by Anna Gonzalez FORT WORTH (CBS 11 News) ― ShopFlick.com connects shoppers with independent fashion designers and works as a video-powered marketplace. "It's really a three-dimensional experience where you feel like you get to know your designer, you know what they are making, you see them in their studio and you can really connect to them," said Davida Hall, the site's editorial director. Hall spoke to Web Producer Anna Gonzalez live via her web cam in L.A. about the site. She is also the host of the web series The Hall Of Style. "We thought there are so many fashion shows out there, we wanted to provide something different," she said. "The Hall Of Style is a quick, fast and opinionated guide to what's hot." The current episode features eco-friendly fashion designers. "It's all about green and gorgeous," said Hall. The Eco Hall Of Style features four designers: Cacey Larkin: "Who hand-dyes all of her clothing � one-of-a-kind clothing- in her backyard," said Hall. "She has a very minimal carbon footprint. She is sourcing, cutting and dying all within a few feet of her home." SmartGlass: "We're calling this 'up-cycling.' She's going a step beyond recycling and up-cycling by creating an afterlife for these pieces," Hall described. EcoSkin: "We recognized her because she is green in more ways than just materials," said Hall. "Everything from her hangtags to her labels, to her production practices � all of that is 100% green." Linda Loudermilk: "A pioneer in the eco couture movement, world-renowned designer Linda Loudermilk explains some of her unusual materials, including her luxurious milk-based fabric." The next episode will take a look at how to get celebrity looks for less and will be posted on May 7.
More information: http://cbs11tv.com/fuel-for-thought/ShopFlick.davida.hall.2.999556.html